Selling the Good: Challenges in Sustainable Marketing

On September 22, 2025, we head to Batangas State University for an engaging discussion on the complexities of marketing sustainability.

In a world where consumers demand responsibility and transparency, how do we communicate the “good” without falling into the traps of greenwashing? How can businesses strike the balance between profit and purpose?

This forum will bring together students, educators, and practitioners to explore the challenges, opportunities, and strategies of sustainable marketing—empowering the next generation to tell stories that don’t just sell, but also sustain.